![]() With these stats in mind, advertising on Pinterest seems like a no-brainer. ![]() 80% of weekly Pinners have discovered a new brand or product on Pinterest.45% of people in the US with a household income over $100K are on Pinterest.Millennial users as a group are up 35% year over year.Almost 80% of US Millennial women and 40% of US Millennial men are on Pinterest.Pinners spend 80% more in retail than non-Pinners.Other important Pinterest demographics and statistics to know include: In Q3 2021, Pinterest reported 444 million monthly active users (MAUs) and a potential advertising audience of 233 million. Because of this, it offers a unique opportunity for advertisers. In essence, Pinterest is a platform people use to get inspired. People use Pinterest for a variety of reasons: to discover new products, save new ideas and plan new projects.
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